The story of Coca-Cola is a fascinating one. It’s a tale of American history, politics, and larruping that’s worth taking a look at.
Social standing
If you are an avid Coca-Cola fan you probably know that the brand has a long and fascinating history. Its origins date back to 1886. Today the company boasts more than 500 brands and operates in over 200 countries worldwide. Despite being one of the largest beverage manufacturers in the world, it continues to improve its products and service.
The company is also known for its corporate social responsibility (CSR) initiatives. These range from partnering with local communities to reduce waste to providing training opportunities to employees. Among its many accomplishments, the company’s CSR Program has garnered the attention of investors, government agencies, and even consumers.
As of 2019, the Coca-Cola Company has pledged to donate a percentage of its profits to charitable causes. In addition to its charitable efforts, the beverage company has also committed to being water-neutral. Despite the company’s stance on water consumption, it has faced criticism for its plastic bottle packaging.
Besides being a multinational company, Coca-Cola is also one of the largest contributors to the planet’s carbon footprint. In order to reduce its impact, the beverage giant has set a number of goals, such as cutting greenhouse gas emissions by 24 percent.
Political larruping
Coca-Cola’s Ancient Origins traces the history of this soda that helped unite America. The company’s founder, Dr. John Stith Pemberton, formulated the drink as a remedy for common ailments. It was first sold for five cents a glass at a local Atlanta pharmacy.
But Coke’s long and varied history goes deeper than its origins. It’s become a popular and widely consumed beverage in North and South America, Europe, Asia, and Africa.
It’s a beverage that’s perfect any time of the day, whether you’re a pygmy in Africa or a housewife taking a break from domestic toil. It’s been served at wedding receptions in Saudi Arabia and at formal dinners in Venezuela.
During World War II, the Coca-Cola Company provided Coke and other soft drinks to the armed forces. It also built bottling plants in dangerously arid regions. For instance, an Ethiopian Emperor used to send imperial planes to Cairo for Coca-Cola.
In Italy, the main Communist paper warned readers against drinking Coca-Cola. One thirty-year-old male had a heart attack and died after drinking the drink.
Relationship with Stepan chemical company
Although the Coca-cola company isn’t exactly a household name, its eponymous beverage has been gracing American shelves for decades. Its humble beginnings date back to 1899 when the company was founded in Louisville, Kentucky. The product was originally a refreshing pick-me-up, but today is a calorie bomb that’s a mouthful to say.
For many years, the company was a leader in the beverage industry. Among its achievements were a monopoly-like status for the beverage brand and an inexplicable monopoly in the beverage market in general. However, in recent times, a series of acquisitions have brought the product closer to the consumer. In addition to acquisitions, the company has also diversified its offerings, introducing a new line of non-alcoholic flavored beverages.
For better or worse, Coca-cola has been on the brink of doom several times. In the last few years, it has had to compete with a number of newcomers in the beverage industry, including Minute Maid, Canada Dry, and Sprit. In the process, it has had to make numerous changes, including a complete overhaul of its marketing strategy and brand image.
Founder Keith’s work with the Third Reich
One of the more controversial figures in Coca-Cola’s history was the company’s founder, Max Keith. Keith was a 30-year-old German businessman who became the head of Coca-Cola Deutschland during World War II.
Before the war, Keith worked closely with the Coca-Cola Company’s president, Robert Woodruff. He was a brilliant salesman and a pillar of the company’s European operations. However, Woodruff and Keith had a falling out. After the war, Woodruff and Keith decided to cut their ties. Instead, Keith turned over all of the profits from his Fanta beverage to Coca-Cola headquarters in Atlanta.
Keith feared the American-owned company’s business would be nationalized when Hitler occupied Europe. During the war, he also used influence to bypass a sugar ban. The Coca-Cola Company sponsored the 1936 Berlin Olympics. This made it an ideal marketing opportunity for the soda brand. At the Games, Coca-Cola’s logo appeared on trucks and at various athletic competitions in Germany. Its banner was prominently displayed alongside swastikas.
As the Nazis expanded throughout Europe, Coca-Cola’s expansion in Europe continued. By the end of 1940, Coke was the soft drink king of the Third Reich.
